NDA Protected

Managing Adobe’s end-to-end customer journey for product launches

Jan 2018 – June 2018
Role: project lead

As a Business Strategy & Operations leader on the Creative Cloud Product Marketing team, I led the team to map the customer journey and identify opportunities to optimize the product and marketing experience. I was directly responsible for the end-to-end experience for new cross-platform product launches.

Creative Cloud is a set of subscription-based design tools that empower anyone, from hobbyists to professionals, to transform their ideas into reality. Products include Photoshop, Lightroom, and Premiere Pro.